Banijay France CEO

10 April 2025, JP Morgan Paris

From pioneering reality TV in France to leading Banijay France, the world’s largest independent content producer, Alexia has built a career defined by innovation, bold choices, and a talent for bringing stories to life.

She began at Canal+ before rising through the ranks at TF1 and Endemol, where she played a key role in introducing reality television to France. As the driving force behind Loft Story, Star Academy, Secret Story, Les Ch’tis, and Les Marseillais, she transformed these shows into cultural phenomena, redefining the genre.

Beyond reality TV, she led Adventure Line Productions, overseeing Koh-Lanta and Fort Boyard, two of France’s most iconic entertainment franchises. She also modernized Miss France, making it one of the country’s most-watched non-scripted events.

Now at the helm of Banijay France, Alexia oversees 15 production labels, driving innovation, nurturing talent, and expanding the reach of a global content powerhouse generating over €3 billion in revenue. Named one of the 100 Women of Culture, she continues to shape the future of entertainment, bridging creativity and business on an international scale.